Burger King Russia pulls out “Get Pregnant From Football Stars” Advertisement
MOSCOW — Burger King has apologized for an extraordinarily insensitive advertisement that promised Russian women a lifetime supply of free meals and a cash “prize” if they were to become pregnant with a child fathered by a World Cup soccer player.
The chain launched the campaign on Russian social media outlet VK, promising a payment of $47,000 plus a lifetime supply of Whoppers.
The offer was extended to “girls who manage to get the best football genes” and “lay down the success of the Russian national football team”, the indication being that the offspring produced by such liaisons would grow up to be soccer stars. “It is a reward for the girls who would get pregnant from the international football superstars,” the message continued.
Burger King pulled the campaign off social media on Tuesday and admitted it was “too offensive.”